First Annual Company Retreat held at Jigmechu Treehouse Campsite, Chukha
Thimphu, 01 January 2026 First Annual Company Retreat held at Jigmechu Treehouse Campsite, Chukha Thimphu, 01 January 2026: Ugen Trading Private Limited (UTPL) successfully conducted its first Annual Company Retreat from 29 – 31 December 2025 at Jigmechu Treehouse Campsite, marking an important milestone in the company’s journey. The retreat brought together the management team and associates from across business units and Phuentsholing regional office for reflection, alignment, and team bonding as the company prepares for the year ahead. The retreat commenced on 29 December with the management team engaging in focused discussions on the Corporate Annual Plan & Budget, KPIs, and strategic priorities for 2026. This was followed on 30 December by the participation of associates, featuring a mix of leadership interactions, team-building exercises, and open dialogue sessions designed to strengthen collaboration and trust across the organisation. Set in a natural and serene environment, the retreat encouraged meaningful conversations beyond the workplace, reinforcing UTPL’s commitment to people-centric leadership, shared values, and a strong team culture. The programme also included reflection sessions on lessons from 2025, interactive discussions on the company’s future direction under Ugen 3.0, including group exercises to refine the Corporate Annual Plan & Budget, KPIs and targets for 2026, and activities aimed at fostering unity and mutual respect. The retreat concluded on 31 December with local engagement activities and a collective reflection, as participants returned with renewed energy, clarity of purpose, and a shared commitment to delivering UTPL’s goals in 2026. As the company’s first such gathering, the Annual Company Retreat sets the foundation for similar engagements in the future, strengthening the company’s culture of openness, teamwork, and continuous growth.
CALL FOR PROPOSALS
Thimphu, 23 December 2025 CALL FOR PROPOSALS Thimphu, 23 December 2025 – Ugen Trading Private Limited (UTPL) invites Expressions of Interest from eligible individuals, firms, and enterprises to partner with the company as Regional Business Partners in Samdrup Jongkhar, Gelephu, Phuentsholing, and Thimphu. This initiative is part of UTPL’s strategic expansion, aimed at strengthening regional sales, after-sales service, and customer support for its portfolio of products and solutions. Interested parties with relevant business and technical capacity may submit your proposals by 22nd January 2026. Details and submission guidelines are available HERE. UTPL reserves the right to accept or reject any application.
10th Board Meeting Successfully Convened
Thimphu, 18 December 2025 10th Board Meeting Successfully Convened Thimphu, 18 December 2025 – Ugen Trading Private Limited successfully convened its 10th Board Meeting on 16 December 2025, concluding the year on a positive note with the approval of several key strategic and governance initiatives. At the meeting, the Board reviewed and endorsed the Corporate Annual Plan and Budget for 2026, providing clear strategic direction for the Company’s next phase of growth. The Board also reviewed the Company Service Rules, along with the Corporate Performance Management System (PMS) and other critical enabling policies and frameworks. The Board further endorsed a new management team to strengthen leadership and execution capabilities and approved the appointment of a Company Secretary, reinforcing the Company’s commitment to strong corporate governance and statutory compliance. These approvals mark an important milestone as Ugen Trading transitions into 2026 with renewed focus on growth, innovation, and customer-centric operations. The Board expressed confidence in the Company’s strategic roadmap and organizational readiness for the year ahead.
Congratulations, Mr. Pema Loday
Thimphu, 11 December 2025 Congratulations, Mr. Pema Loday Mr. Pema Loday JCB Excavator 225 LCM Congratulations, Mr. Pema Loday! We are delighted to congratulate you on the purchase of your new JCB Excavator 225 LCM from Ugen Trading Pvt. Ltd. This remarkable investment reflects your vision, dedication, and commitment to growth. Wishing you every success in all your upcoming projects. May this new machine bring you great productivity, reliability, and prosperity. Best wishes, and congratulations once again!
CDCL Executive Management Team Visits Ugen Trading Private Limited Corporate Head Office in Thimphu
Thimphu, 8 December 2025 CDCL Executive Management Team Visits Ugen Trading Private Limited Corporate Head Office in Thimphu Thimphu, 8 December 2025 – Ugen Trading Private Limited (UTPL) was pleased to host the Chief Executive Officer of the Construction Development Corporation Limited (CDCL) and his senior management team at the UTPL Corporate Head Office. The visit provided an opportunity to strengthen collaboration and explore new areas of partnership within Bhutan’s construction and infrastructure sectors. The UTPL leadership team presented an overview of the company’s business verticals – Ugen Earthmovers (JCB), Ugen Equipments, Ugen Auto, and Ugen Trading House – highlighting UTPL’s integrated service capabilities, customer-centric solutions, and focus on innovation. Meaningful discussions were held on fleet modernization, turnkey project support, capacity building, and sustainable construction technologies. “We appreciate CDCL’s visit and the engaging dialogue on how we can jointly contribute to Bhutan’s infrastructure priorities,” said the Chairman of UTPL. The CDCL CEO expressed gratitude for the session, noting, “The comprehensive presentation offered a valuable understanding of UTPL’s capabilities. We look forward to exploring collaborative opportunities together.” UTPL and CDCL will continue to engage in potential areas of cooperation to support the nation’s evolving construction landscape.
VACANCY ANNOUNCEMENT
Thimphu, 27 November 2025 VACANCY ANNOUNCEMENT Ugen Trading Pvt Ltd, Bhutan’s leading multi-vertical trading company, is looking for dynamic and dedicated professionals to join our growing team in Thimphu and Phuentsholing. We are seeking passionate and determined individuals to fill the following positions: # Position Slots Station Additional Information 1 Sales Manager 1 Phuentsholing Relevant bachelor’s degree with minimum 5 years’ experience in the Automobile sector. 2 Sales Associate 2 1 each for Phuentsholing & Thimphu Bachelor’s degree/ 12 passed out with a minimum of 3 years of experience. 3 Receptionist 1 Thimphu 12 passed out with relevant experience. Female candidates preferred. 4 Technician 1 Thimphu VTI graduates with a minimum of 2 years of experience in heavy earthmovers. 5 Driver 1 Thimphu Class 10 passed out with a minimum of 2 years of experience. 6 Security Guard 1 Thimphu Class 8 with relevant experience. Ex-army personnel preferred. Please send your CV and cover letter to hr@ugentrading.com on or before 5th December, 2025, and contact +975-17907504 or 17480468 for any information on available positions during office hours.
Key Executive Management Appointments
Thimphu, 18 November 2025 Key Executive Management Appointments Thimphu, 18 November 2025 – We are pleased to announce the successful recruitment and appointment of three highly experienced industry leaders to vital roles: General Manager of Finance & Administration, General Manager of Marketing & Sales, and Manager of Spares & Services. These strategic hires underscore the company’s commitment to optimizing operations, driving market growth, and enhancing customer support excellence. 1. General Manager, Finance & Administration We welcome Mr. Jigme Gyeltshen as our new General Manager of Finance & Administration. Mr. Jigme joins us with over 25 years of experience in strategic financial planning, regulatory compliance, and corporate governance at Mountain Hazelnuts and Bhutan Post. In this critical role, Mr. Jigme will oversee all financial operations, internal controls, administrative functions, and strategic budgeting. His expertise will be instrumental in ensuring the company maintains robust financial health, operational efficiency, and scalable administrative infrastructure as we pursue aggressive growth targets. 2. General Manager, Marketing & Sales Taking the helm of our market-facing operations is Mr. Kezang, the new General Manager of Marketing & Sales. Mr. Kezang brings a decade of proven success in developing go-to-market strategies, accelerating revenue growth, and building high-performing sales teams across competitive sectors. He previously served in numerous management roles. Mr. Kezang will be responsible for defining the company’s national sales strategy, strengthening brand positioning, and driving ambitious revenue targets across all our product lines. His focus will be on leveraging market insights to maximize our competitive advantage across all our lines of business. 3. Manager, Spares & Services We have Mr. Dawa Penjor as the new Manager of Spares & Services. Mr. Dawa’s appointment is a direct investment in customer satisfaction and long-term product lifecycle support. With extensive experience in logistics, inventory management, and technical support operations, he is uniquely positioned to optimize our after-sales service delivery. Under Mr. Dawa’s leadership, the Spares & Services division will focus on improving parts availability, reducing service turnaround times, and enhancing the overall post-sales experience, thereby reinforcing the company’s commitment to customer retention and operational reliability. “We are incredibly excited to welcome Jigme, Kezang, and Dawa to the Ugen Trading executive management team,” said CEO Kezang. “Their collective experience and proven track records are exactly what UTPL needs as we enter our next phase of expansion. These leaders will be central to our success in stabilizing our core functions while simultaneously executing on our vision for market dominance and customer excellence.” All three executives have officially assumed their roles and are currently integrating with their respective teams.
PRESS RELEASE
THIMPHU, 8 September 2025 PRESS RELEASE THIMPHU, 8 September 2025 – Ugen Trading Private Limited announced the appointment of Mr. Kezang as its new Chief Executive Officer, effective September 1, 2025. This decision is the cornerstone of the company’s “Ugen 3.0: Strategic Reset and Consolidation” initiative, focused on driving financial stability and strategic growth. The new CEO takes on the charge to stabilize finances, optimize operations through the 3S Model (Sales, Service, Spares), and position the company as a key partner in national infrastructure development. “This is a strategic appointment, timed perfectly to lead us out of the ensuing economic distress,” stated Ugen Norbu Jamyang, Chairman. “Our priorities are clear: strengthening our financial situation, investing in our talent, and delivering world-class service. This is Ugen 3.0, and our best years are ahead,” said Kezang. Media Contact: Cheten Dema | hello@ugentrading.com
Seminar on Advanced Fire Safety and Rescue Technology in Bhutan
Thimphu, 17 September 2025 Seminar on Advanced Fire Safety and Rescue Technology in Bhutan Thimphu, 17 September 2025 – Ugen Trading House (UTH), the specialized equipment vertical of the Ugen Trading Pvt Ltd, successfully partnered with the Rosenbauer Group, the world leader in fire fighting and rescue technology, to host a high-level seminar. The event, held on 16 September 2025 at the Terma Linca Resort & Spa,Thimphu, focused on introducing advanced safety solutions to Bhutan’s emergency response sector. Demonstrating Life-Saving Technology The seminar showcased cutting-edge equipment essential for immediate, life-saving interventions in challenging environments. Highlights included: Specialized Vehicle Technology: Detailed insights into the advanced fire tenders, such as the Rosenbauer CFTs currently deployed at Paro International Airport, setting a benchmark for national infrastructure safety. Rescue Gear: Demonstrations of technology like thermal imaging cameras, hydraulic rescue tools, and modern breathing apparatus. Strategic Commitment to National Safety The event reinforced the strong, long-term partnership between UTH and Rosenbauer, underlining UTH’s role as a trusted supplier of vital technology. By facilitating direct training and knowledge transfer, UTH confirms its commitment to service excellence, directly supporting Bhutan’s infrastructure growth and its need for robust emergency systems as development projects like the Gelephu Mindfulness City (GMC) commence. UTH appreciates the Rosenbauer delegation and all attending officials for their vital participation.
Ugen Earthmovers (UEM) and JCB Reinforce Partnership at Customer Meet 2025
Thimphu, 8 October 2025 Ugen Earthmovers (UEM) and JCB Reinforce Partnership at Customer Meet 2025 Thimphu, 8 October 2025 – Ugen Earthmovers (UEM), the authorized JCB dealer in Bhutan, successfully hosted a Customer Meet on 7 October 2025 at Hotel Ariya, Olakha. The event brought together Bhutan’s infrastructure and construction leaders, reaffirming UEM’s commitment to service excellence and innovation. Strategic Partnership and Commitment A major highlight of the event was the strong show of support from the JCB global network, including a senior delegation from JCB India. This presence underscored the vital link between Bhutan’s market needs and JCB’s world-class manufacturing and technical expertise. The event reaffirmed UEM’s renewed commitment to its 3S Model (Sales, Service, Spares), a key pillar of the company’s strategic reset. UEM emphasized investments to maximize customer machine uptime: Sales: Focused on the latest JCB machines, optimized for Bhutan’s challenging terrain. Service & Spares: Detailed plans were shared for expanding Annual Maintenance Contract (AMC) packages and maintaining a robust, localized inventory of Genuine JCB Spares to ensure minimal waiting times. Looking Ahead … The event also touched upon the immense opportunities ahead, particularly the role JCB and UEM will play in supporting major national development projects, including the Gelephu Mindfulness City (GMC). UEM pledged to remain the reliable backbone of Bhutan’s infrastructure development, ready to supply, service, and support the next generation of building projects. UEM extends its sincere gratitude to all customers and partners for their enduring trust and looks forward to supporting their success through the years ahead.