Ugen Trading Gelephu Pte. Ltd. Established to Support Emerging Opportunities in Gelephu Mindfulness City; Resident Director Appointed
Thimphu, Bhutan | 06 June 2026 Ugen Trading Gelephu Pte. Ltd. Established to Support Emerging Opportunities in Gelephu Mindfulness City; Resident Director Appointed Ugen Trading Private Limited (UTPL) is pleased to announce the incorporation of its wholly owned subsidiary – Ugen Trading Gelephu Pte. Ltd. (UTGPL) – under the Companies Act 2025 of Gelephu Mindfulness City (GMC) and the appointment of its Resident Director, effective 1 June 2026. UTGPL was incorporated on 21 April 2026 as part of the UTPL’s strategic expansion into Gelephu Mindfulness City and to support emerging opportunities in: Integrated Safety, Security and Communication Solutions, Construction and Earthmoving Equipment and Machinery, Commercial and Utility Vehicles, New Prefab Structures and Modular Construction, and ICT and Smart City Integration Solutions. The establishment of UTGPL reflects the holding company’s confidence in the long-term vision of Gelephu Mindfulness City and its potential to become a leading hub for innovation, investment, sustainability, and regional economic collaboration. As part of its initial organisational structure, the Company has appointed Mr. Dawa Penjor, as Resident Director commencing on 1 June 2026. In this role, the Resident Director will serve as a member of the Board of Directors of UTGPL and provide strategic guidance, stakeholder engagement support, governance oversight, and business facilitation services to support the Company’s establishment and growth within the GMC ecosystem. Commenting on the development, Mr. Ugen Norbu Jamyang, Chairman of Ugen Trading Private Limited said: “Ugen Trading Gelephu Pte. Ltd. represents an important strategic milestone for our company as we position ourselves to contribute to the exciting opportunities emerging from Gelephu Mindfulness City. We are delighted to welcome our Resident Director, whose experience and leadership will help strengthen our presence and engagement in Gelephu during this important formative phase.” UTGPL will work closely with stakeholders, partners, investors, and institutions to explore and support opportunities aligned with GMC’s vision for sustainable economic growth, innovation, and mindful development. About Ugen Trading Gelephu Pte. Ltd. Ugen Trading Gelephu Pte. Ltd. (UTGPL) is a wholly owned subsidiary of Ugen Trading Private Limited (UTPL), incorporated under the Companies Act 2025 of Gelephu Mindfulness City. The Company has been established to pursue opportunities in infrastructure, industrial solutions, technology integration, communications, smart systems, sustainable development, and related strategic sectors within GMC and beyond. About Ugen Trading Private Limited Ugen Trading Private Limited is a diversified Bhutanese company with business interests spanning heavy equipment, automotive solutions, communications, security systems, industrial technologies, and integrated infrastructure support services. For media inquiries: Ugen Trading Gelephu Pte. Ltd.Email: hello@ugentrading.comPhone: +975 7769 9933Website: www.ugentrading.com
First Lot of BharatBenz Trucks Arrive in Bhutan
Phuentsholing, 01 May 2026 First Lot of BharatBenz Trucks Arrive in Bhutan Phuentsholing, 01 May 2026 Ugen Trading Private Limited (UTPL), through its automobile division Ugen Auto, is pleased to announce the arrival of the first new lot of BharatBenz commercial trucks in Bhutan for delivery to Rigsar Construction Pvt. Ltd., one of Bhutan’s premier construction companies. The arrival marks a major milestone in the revival of UTPL’s commercial vehicle business under Ugen 3.0. UTPL has been the authorised Bhutan dealer for BharatBenz since 2017. Following the challenges brought by the Covid-19 pandemic and market slowdown, the company is now rebuilding momentum with renewed focus on customer service, spare parts availability, after-sales support and fleet reliability. Speaking on the occasion, GM Kezang of UTPL stated: “This is more than the arrival of trucks – it is the revival of confidence and momentum. We are excited to bring BharatBenz back to the Bhutanese market with renewed energy and commitment.” The arrival comes at a time of growing demand from Bhutan’s mining and minerals, construction, hydro power, logistics, industrial and infrastructure sectors. UTPL expressed its gratitude to Rigsar Construction Pvt. Ltd., customers, partners and well-wishers for their continued trust and support, and reaffirmed its commitment to delivering reliable commercial transport solutions backed by stronger after-sales support and long-term customer partnerships. About Ugen Auto Ugen Auto is the commercial automobile division of Ugen Trading Private Limited and the authorised dealer for BharatBenz commercial vehicles in Bhutan since 2017. About BharatBenz BharatBenz is a brand of Daimler India Commercial Vehicles (DICV), itself a wholly owned subsidiary of the German manufacturer Daimler Truck AG. DICV also manufactures a wide range of BharatBenz buses.
Ugen Earthmovers Launches Newly Upgraded JCB Facility in Thimphu and Unveils JCB’s Largest Excavator
Thimphu, Bhutan | 17 March 2026 Ugen Earthmovers Launches Newly Upgraded JCB Facility in Thimphu and Unveils JCB’s Largest Excavator Ugen Trading Private Limited (UTPL), through its earthmoving division Ugen Earthmovers, officially inaugurated its new JCB dealership facility in Babesa, Thimphu, marking a significant milestone in strengthening Bhutan’s access to advanced construction machinery and after-sales support. The inauguration ceremony was graced by His Excellency Lyonpo Gem Tshering, Hon’ble Minister for Energy and Natural Resources, and Mr Deepak Shetty, Group Executive Director, and CEO & MD of JCB India Limited, along with senior representatives from JCB India, government agencies, industry partners, and key clients. The event also featured the official launch of the 52-tonne JCB 520X LC excavator, the largest JCB excavator introduced in Bhutan to date. The machine is expected to support large-scale infrastructure projects across sectors such as hydropower, mining, and construction. Speaking at the event, Mr Deepak Shetty, Group Executive Director, and CEO & MD of JCB India Limited, highlighted the long-standing partnership between JCB and Bhutan and reaffirmed the company’s commitment to supporting Bhutan’s infrastructure development through modern, efficient, and reliable machinery solutions. Lyonpo Gem Tshering, in his keynote address, acknowledged the importance of strengthening Bhutan’s construction capabilities and welcomed private sector initiatives that enhance access to modern technologies and equipment for national development. The new facility will serve as a dedicated showroom, service, and support centre for JCB equipment in Bhutan, enabling Ugen Earthmovers to provide enhanced customer service, technical expertise, spare parts availability, and training for operators and technicians. As part of the ceremony, symbolic JCB key handovers were presented to valued clients, who ordered recently, followed by the unveiling of the facility plaque and a cake-cutting ceremony commemorating JCB Bhutan’s 20th anniversary. The event marks another step in the growing partnership between Ugen Earthmovers and JCB India, aimed at strengthening Bhutan’s construction ecosystem and supporting the country’s emerging infrastructure and economic development needs. About Ugen Earthmovers Ugen Earthmovers is the heavy equipment division of Ugen Trading Private Limited, providing construction machinery, equipment solutions, and after-sales services to customers across Bhutan.
Losar Tashi Delek – Year of the Fire Horse
Thimphu, 17 February 2026 Losar Tashi Delek – Year of the Fire Horse Thimphu, 17 February 2026. On the joyous occasion of Losar, marking the beginning of the Bhutanese Year of the Fire Horse, we, at Ugen Trading Pvt. Ltd. extend our warmest Tashi Delek and best wishes to our partners, well-wishers and your loved ones. May this auspicious year bring renewed energy, courage, and positive transformation. As the Fire Horse symbolizes strength, progress, and forward momentum, may it inspire us to move ahead with clarity of purpose, resilience, and compassion in all that we do. Let us welcome the New Year with gratitude for the past, confidence in the present, and hope for a future filled with good health, harmony, and prosperity. May our collective efforts continue to contribute to the wellbeing of our families, communities, and the Tsa-Wa-Sum. Losar Tashi Delek!
First Annual Company Retreat held at Jigmechu Treehouse Campsite, Chukha
Thimphu, 01 January 2026 First Annual Company Retreat held at Jigmechu Treehouse Campsite, Chukha Thimphu, 01 January 2026: Ugen Trading Private Limited (UTPL) successfully conducted its first Annual Company Retreat from 29 – 31 December 2025 at Jigmechu Treehouse Campsite, marking an important milestone in the company’s journey. The retreat brought together the management team and associates from across business units and Phuentsholing regional office for reflection, alignment, and team bonding as the company prepares for the year ahead. The retreat commenced on 29 December with the management team engaging in focused discussions on the Corporate Annual Plan & Budget, KPIs, and strategic priorities for 2026. This was followed on 30 December by the participation of associates, featuring a mix of leadership interactions, team-building exercises, and open dialogue sessions designed to strengthen collaboration and trust across the organisation. Set in a natural and serene environment, the retreat encouraged meaningful conversations beyond the workplace, reinforcing UTPL’s commitment to people-centric leadership, shared values, and a strong team culture. The programme also included reflection sessions on lessons from 2025, interactive discussions on the company’s future direction under Ugen 3.0, including group exercises to refine the Corporate Annual Plan & Budget, KPIs and targets for 2026, and activities aimed at fostering unity and mutual respect. The retreat concluded on 31 December with local engagement activities and a collective reflection, as participants returned with renewed energy, clarity of purpose, and a shared commitment to delivering UTPL’s goals in 2026. As the company’s first such gathering, the Annual Company Retreat sets the foundation for similar engagements in the future, strengthening the company’s culture of openness, teamwork, and continuous growth.
CALL FOR PROPOSALS
Thimphu, 23 December 2025 CALL FOR PROPOSALS Thimphu, 23 December 2025 – Ugen Trading Private Limited (UTPL) invites Expressions of Interest from eligible individuals, firms, and enterprises to partner with the company as Regional Business Partners in Samdrup Jongkhar, Gelephu, Phuentsholing, and Thimphu. This initiative is part of UTPL’s strategic expansion, aimed at strengthening regional sales, after-sales service, and customer support for its portfolio of products and solutions. Interested parties with relevant business and technical capacity may submit your proposals by 22nd January 2026. Details and submission guidelines are available HERE. UTPL reserves the right to accept or reject any application.
10th Board Meeting Successfully Convened
Thimphu, 18 December 2025 10th Board Meeting Successfully Convened Thimphu, 18 December 2025 – Ugen Trading Private Limited successfully convened its 10th Board Meeting on 16 December 2025, concluding the year on a positive note with the approval of several key strategic and governance initiatives. At the meeting, the Board reviewed and endorsed the Corporate Annual Plan and Budget for 2026, providing clear strategic direction for the Company’s next phase of growth. The Board also reviewed the Company Service Rules, along with the Corporate Performance Management System (PMS) and other critical enabling policies and frameworks. The Board further endorsed a new management team to strengthen leadership and execution capabilities and approved the appointment of a Company Secretary, reinforcing the Company’s commitment to strong corporate governance and statutory compliance. These approvals mark an important milestone as Ugen Trading transitions into 2026 with renewed focus on growth, innovation, and customer-centric operations. The Board expressed confidence in the Company’s strategic roadmap and organizational readiness for the year ahead.
Congratulations, Mr. Pema Loday
Thimphu, 11 December 2025 Congratulations, Mr. Pema Loday Mr. Pema Loday JCB Excavator 225 LCM Congratulations, Mr. Pema Loday! We are delighted to congratulate you on the purchase of your new JCB Excavator 225 LCM from Ugen Trading Pvt. Ltd. This remarkable investment reflects your vision, dedication, and commitment to growth. Wishing you every success in all your upcoming projects. May this new machine bring you great productivity, reliability, and prosperity. Best wishes, and congratulations once again!
CDCL Executive Management Team Visits Ugen Trading Private Limited Corporate Head Office in Thimphu
Thimphu, 8 December 2025 CDCL Executive Management Team Visits Ugen Trading Private Limited Corporate Head Office in Thimphu Thimphu, 8 December 2025 – Ugen Trading Private Limited (UTPL) was pleased to host the Chief Executive Officer of the Construction Development Corporation Limited (CDCL) and his senior management team at the UTPL Corporate Head Office. The visit provided an opportunity to strengthen collaboration and explore new areas of partnership within Bhutan’s construction and infrastructure sectors. The UTPL leadership team presented an overview of the company’s business verticals – Ugen Earthmovers (JCB), Ugen Equipments, Ugen Auto, and Ugen Trading House – highlighting UTPL’s integrated service capabilities, customer-centric solutions, and focus on innovation. Meaningful discussions were held on fleet modernization, turnkey project support, capacity building, and sustainable construction technologies. “We appreciate CDCL’s visit and the engaging dialogue on how we can jointly contribute to Bhutan’s infrastructure priorities,” said the Chairman of UTPL. The CDCL CEO expressed gratitude for the session, noting, “The comprehensive presentation offered a valuable understanding of UTPL’s capabilities. We look forward to exploring collaborative opportunities together.” UTPL and CDCL will continue to engage in potential areas of cooperation to support the nation’s evolving construction landscape.
VACANCY ANNOUNCEMENT
Thimphu, 27 November 2025 VACANCY ANNOUNCEMENT Ugen Trading Pvt Ltd, Bhutan’s leading multi-vertical trading company, is looking for dynamic and dedicated professionals to join our growing team in Thimphu and Phuentsholing. We are seeking passionate and determined individuals to fill the following positions: # Position Slots Station Additional Information 1 Sales Manager 1 Phuentsholing Relevant bachelor’s degree with minimum 5 years’ experience in the Automobile sector. 2 Sales Associate 2 1 each for Phuentsholing & Thimphu Bachelor’s degree/ 12 passed out with a minimum of 3 years of experience. 3 Receptionist 1 Thimphu 12 passed out with relevant experience. Female candidates preferred. 4 Technician 1 Thimphu VTI graduates with a minimum of 2 years of experience in heavy earthmovers. 5 Driver 1 Thimphu Class 10 passed out with a minimum of 2 years of experience. 6 Security Guard 1 Thimphu Class 8 with relevant experience. Ex-army personnel preferred. Please send your CV and cover letter to hr@ugentrading.com on or before 5th December, 2025, and contact +975-17907504 or 17480468 for any information on available positions during office hours.