Key Executive Management Appointments

Thimphu, 18 November 2025 Key Executive Management Appointments Thimphu, 18 November 2025 – We are pleased to announce the successful recruitment and appointment of three highly experienced industry leaders to vital roles: General Manager of Finance & Administration, General Manager of Marketing & Sales, and Manager of Spares & Services. These strategic hires underscore the company’s commitment to optimizing operations, driving market growth, and enhancing customer support excellence. 1. General Manager, Finance & Administration We welcome Mr. Jigme Gyeltshen as our new General Manager of Finance & Administration. Mr. Jigme joins us with over 25 years of experience in strategic financial planning, regulatory compliance, and corporate governance at Mountain Hazelnuts and Bhutan Post. In this critical role, Mr. Jigme will oversee all financial operations, internal controls, administrative functions, and strategic budgeting. His expertise will be instrumental in ensuring the company maintains robust financial health, operational efficiency, and scalable administrative infrastructure as we pursue aggressive growth targets. 2. General Manager, Marketing & Sales Taking the helm of our market-facing operations is Mr. Kezang, the new General Manager of Marketing & Sales. Mr. Kezang brings a decade of proven success in developing go-to-market strategies, accelerating revenue growth, and building high-performing sales teams across competitive sectors. He previously served in numerous management roles. Mr. Kezang will be responsible for defining the company’s national sales strategy, strengthening brand positioning, and driving ambitious revenue targets across all our product lines. His focus will be on leveraging market insights to maximize our competitive advantage across all our lines of business. 3. Manager, Spares & Services We have Mr. Dawa Penjor as the new Manager of Spares & Services. Mr. Dawa’s appointment is a direct investment in customer satisfaction and long-term product lifecycle support. With extensive experience in logistics, inventory management, and technical support operations, he is uniquely positioned to optimize our after-sales service delivery. Under Mr. Dawa’s leadership, the Spares & Services division will focus on improving parts availability, reducing service turnaround times, and enhancing the overall post-sales experience, thereby reinforcing the company’s commitment to customer retention and operational reliability. “We are incredibly excited to welcome Jigme, Kezang, and Dawa to the Ugen Trading executive management team,” said CEO Kezang. “Their collective experience and proven track records are exactly what UTPL needs as we enter our next phase of expansion. These leaders will be central to our success in stabilizing our core functions while simultaneously executing on our vision for market dominance and customer excellence.” All three executives have officially assumed their roles and are currently integrating with their respective teams.

PRESS RELEASE

THIMPHU, 8 September 2025 PRESS RELEASE THIMPHU, 8 September 2025 – Ugen Trading Private Limited announced the appointment of Mr. Kezang as its new Chief Executive Officer, effective September 1, 2025. This decision is the cornerstone of the company’s “Ugen 3.0: Strategic Reset and Consolidation” initiative, focused on driving financial stability and strategic growth. The new CEO takes on the charge to stabilize finances, optimize operations through the 3S Model (Sales, Service, Spares), and position the company as a key partner in national infrastructure development. “This is a strategic appointment, timed perfectly to lead us out of the ensuing economic distress,” stated Ugen Norbu Jamyang, Chairman. “Our priorities are clear: strengthening our financial situation, investing in our talent, and delivering world-class service. This is Ugen 3.0, and our best years are ahead,” said Kezang.   Media Contact: Cheten Dema | hello@ugentrading.com 

Seminar on Advanced Fire Safety and Rescue Technology in Bhutan

Thimphu, 17 September 2025 Seminar on Advanced Fire Safety and Rescue Technology in Bhutan Thimphu, 17 September 2025 – Ugen Trading House (UTH), the specialized equipment vertical of the Ugen Trading Pvt Ltd, successfully partnered with the Rosenbauer Group, the world leader in fire fighting and rescue technology, to host a high-level seminar. The event, held on 16 September 2025 at the Terma Linca Resort & Spa,Thimphu, focused on introducing advanced safety solutions to Bhutan’s emergency response sector. Demonstrating Life-Saving Technology The seminar showcased cutting-edge equipment essential for immediate, life-saving interventions in challenging environments. Highlights included: Specialized Vehicle Technology: Detailed insights into the advanced fire tenders, such as the Rosenbauer CFTs currently deployed at Paro International Airport, setting a benchmark for national infrastructure safety. Rescue Gear: Demonstrations of technology like thermal imaging cameras, hydraulic rescue tools, and modern breathing apparatus. Strategic Commitment to National Safety The event reinforced the strong, long-term partnership between UTH and Rosenbauer, underlining UTH’s role as a trusted supplier of vital technology. By facilitating direct training and knowledge transfer, UTH confirms its commitment to service excellence, directly supporting Bhutan’s infrastructure growth and its need for robust emergency systems as development projects like the Gelephu Mindfulness City (GMC) commence. UTH appreciates the Rosenbauer delegation and all attending officials for their vital participation.

Ugen Earthmovers (UEM) and JCB Reinforce Partnership at Customer Meet 2025

Thimphu, 8 October 2025  Ugen Earthmovers (UEM) and JCB Reinforce Partnership at Customer Meet 2025 Thimphu, 8 October 2025 – Ugen Earthmovers (UEM), the authorized JCB dealer in Bhutan, successfully hosted a Customer Meet on 7 October 2025 at Hotel Ariya, Olakha. The event brought together Bhutan’s infrastructure and construction leaders, reaffirming UEM’s commitment to service excellence and innovation. Strategic Partnership and Commitment A major highlight of the event was the strong show of support from the JCB global network, including a senior delegation from JCB India. This presence underscored the vital link between Bhutan’s market needs and JCB’s world-class manufacturing and technical expertise. The event reaffirmed UEM’s renewed commitment to its 3S Model (Sales, Service, Spares), a key pillar of the company’s strategic reset. UEM emphasized investments to maximize customer machine uptime: Sales: Focused on the latest JCB machines, optimized for Bhutan’s challenging terrain. Service & Spares: Detailed plans were shared for expanding Annual Maintenance Contract (AMC) packages and maintaining a robust, localized inventory of Genuine JCB Spares to ensure minimal waiting times. Looking Ahead … The event also touched upon the immense opportunities ahead, particularly the role JCB and UEM will play in supporting major national development projects, including the Gelephu Mindfulness City (GMC). UEM pledged to remain the reliable backbone of Bhutan’s infrastructure development, ready to supply, service, and support the next generation of building projects. UEM extends its sincere gratitude to all customers and partners for their enduring trust and looks forward to supporting their success through the years ahead.

Ugen 3.0: Building the Team for Our Strategic Reset

As Ugen Trading Private Limited (UTPL) executes its Strategic Reset and eyes ambitious growth opportunities like the Gelephu Mindfulness City (GMC), we are actively strengthening our core management and operational teams. This is a deliberate investment in the sustained, profitable future of the company. Focus on Consolidation and Sustained Growth Our current recruitment drive focuses on two strategic areas critical for our success: Strategic Management (General Managers): We are recruiting two crucial roles – GM, Finance & Accounts and GM, Marketing & Sales. These managers will be instrumental in ensuring financial stabilization, managing cash flow, and driving commercial strategy and revenue growth across all verticals. Operational Excellence (Technical Associates): To reinforce our 3S Model (Sales, Service, Spares) commitment to our customers, we are expanding our technical ranks. These Technicians and Associates are vital for enhancing after-sales support, minimizing machine downtime, and ensuring beneficial Annual Maintenance Contracts (AMCs). Join Us We invite talented, results-driven professionals to join us in shaping this exciting new chapter. The company is committed to fostering a high-performance culture that rewards expertise and contributes to the national development goals of Bhutan. Please get in touch with us at +975 1748 0468 or email to hra@ugentrading.com / hello@ugentrading.com, for any queries or additional information.