Phuentsholing, 01 May 2026
Phuentsholing, 01 May 2026
Ugen Trading Private Limited (UTPL), through its automobile division Ugen Auto, is pleased to announce the arrival of the first new lot of BharatBenz commercial trucks in Bhutan for delivery to Rigsar Construction Pvt. Ltd., one of Bhutan’s premier construction companies.
The arrival marks a major milestone in the revival of UTPL’s commercial vehicle business under Ugen 3.0.
UTPL has been the authorised Bhutan dealer for BharatBenz since 2017. Following the challenges brought by the Covid-19 pandemic and market slowdown, the company is now rebuilding momentum with renewed focus on customer service, spare parts availability, after-sales support and fleet reliability.
Speaking on the occasion, GM Kezang of UTPL stated:
“This is more than the arrival of trucks – it is the revival of confidence and momentum. We are excited to bring BharatBenz back to the Bhutanese market with renewed energy and commitment.”
The arrival comes at a time of growing demand from Bhutan’s mining and minerals, construction, hydro power, logistics, industrial and infrastructure sectors.
UTPL expressed its gratitude to Rigsar Construction Pvt. Ltd., customers, partners and well-wishers for their continued trust and support, and reaffirmed its commitment to delivering reliable commercial transport solutions backed by stronger after-sales support and long-term customer partnerships.
About Ugen Auto
Ugen Auto is the commercial automobile division of Ugen Trading Private Limited and the authorised dealer for BharatBenz commercial vehicles in Bhutan since 2017.
About BharatBenz
BharatBenz is a brand of Daimler India Commercial Vehicles (DICV), itself a wholly owned subsidiary of the German manufacturer Daimler Truck AG. DICV also manufactures a wide range of BharatBenz buses.
