Our Journey
Vision & Mission
Vision
To provide premium quality products and solutions, which are innovative and add value to our customers’ evolving business needs.
Mission
To serve our King, Country, and Customers to the best of our ability and grow our business and contribute towards Nation-building.
- VERTICALS
Our VERTICALS at a Glance
Ugen Trading House
Bhutan’s leading dealer in communication, security, safety, firefighting, rescue, and related equipment. Trained engineers support after-sales services.
Ugen Earthmovers
UEM was established in 2006, representing 10 global brands in Bhutan. We are the largest construction machinery and equipment supplier in the country. Awarded “Best Dealer” by JCB India in 2020 and 2022.
Ugen Auto
Established in 2017, we are the authorized dealer for BharatBenz trucks and buses and FUSO buses in Bhutan. Our focus is on delivering high-quality, world-class commercial transport solutions in the country.
28+
Years Experience
Why Choose us
- Trusted company in Bhutan with over 28 years experience
- We are unique, trendsetters and trailblazers
- We refresh your business
- Technology and innovative solution provider
- Single source for end-to-end products and services
- Reliable local after sales services
- Representing leading global brands
- Major landmark projects, iconic and heritage buildings, etc.
- Enhancing local skills and knowledge
RELIABLE EQUIPMENT, SEAMLESS services
Get the right machinery when you need it, backed by efficient delivery and support. From heavy duty equipment supply to hassle free services, we ensure your projects never stop.
our Key Clients
COMPLETE AFTERSALES
Keep your machinery and automobiles performing at their best with our expert servicing solutions. From routine maintenance to major repairs, we ensure reliability, safety, and efficiency every time.
- Testimonial
Our Clients Reviews
“This is to sincerely acknowledge and appreciate the successful completion of the overhaul of two CFT trucks at Paro International Airport. The service team has delivered exceptional professionalism with dedication and teamwork. The commitment in maintaining the safety, reliability, and serviceability of these critical assets is highly commendable.”
"We are a very happy JCB customer. We receive timely information and prompt back up services from Ugen Earthmovers."
Career
Latest News & Announcements
Thimphu, 01 January 2026…
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